This Blue-Chip client had an essential need to improve the quality of public health practices throughout its multi-national staff and baseline the company’s mandated standards.
A multi-media campaign that established a high-level announcement of the business’ intentions to make public health a primary focus. This was then supported by a scheduled array of content interventions, released at key stages across the campaign, such as bite size information films, Poster campaigns, Train the Trainer sessions, and toolbox talks. All intended to shift the various team’s behaviours and improve overall awareness of public health.
A distinct creative identifier became recognisable to all of the workforce and, irrespective of origin, the messaging provided was unambiguous and a workforce of c20k responded to the campaign and behavioural patterns changed to such an extent that they were soon becoming self-policed by the workforce themselves.