Communications Case Studies

Image by Jamie Morrison

Internal Engagement 

We use our broadcast and storytelling capability to convey messages to your staff and crew in a way that engages and resonates

Challenge

This Blue-Chip client had an essential need to improve the quality of public health practices throughout its multi-national staff and baseline the company’s mandated standards.

 

Solution

A multi-media campaign that established a high-level announcement of the business’ intentions to make public health a primary focus.  This was then supported by a scheduled array of content interventions, released at key stages across the campaign, such as bite size information films, Poster campaigns, Train the Trainer sessions, and toolbox talks.  All intended to shift the various team’s behaviours and improve overall awareness of public health.

 

Benefit

A distinct creative identifier became recognisable to all of the workforce and, irrespective of origin, the messaging provided was unambiguous and a workforce of c20k responded to the campaign and behavioural patterns changed to such an extent that they were soon becoming self-policed by the workforce themselves.  

Awareness: RNLI

We used planning, storytelling and film production to create a series of short, emotionally, powerful documentaries aimed at a specific audience on a platform that is hyper-relevant to their interests.

Challenge:

2 thirds of those who lose their lives around the coast of the UK are men aged between 18 and 39. We were challenged by RNLI to create a campaign that would encourage these lads to Respect The Water. However young men have a habit of thinking themselves invincible and certainly wonʼt be lectured by charities into behaving themselves, no matter how well meaning

 

Solution:

We decided if we were going to have any impact we had to talk to our audience through channels that were relevant to them. LadBible is the most popular social, editorial platform for young men dealing mostly in humour. In a brave move we convinced RNLI to create a series of hard hitting, beautifully shot films telling real the real stories of young men who have lost or nearly lost their lives in the water and collaborate with LADBible to use those films as a lynchpin for a landmark campaign across all the Media owners channels.

Benefit:

The RNLI's most succesful, digital campaign to date with each of the 4 films garnering more than a million views.

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